SAMSUNG
This project was implemented in an interactive format "How to cook with Samsung". For these videos, food-bloggers with an audience of over 100k subscribers, so called 'micro-influencers' were selected. The audience of these bloggers showed great activity and high loyalty, so this collaboration was effective.
The main goal of the project was creation of content for the Samsung brand and engaging the audience to it.
2020 has become the year of content creation to leverage the power of social media. Great emphasis was placed on the
creation of photo and video materials of famous brands in collaboration with bloggers, designers, and other media personalities. Taking into account the specifics of the activities of each character, the presented products looked as advantageous as possible. We managed to create dynamic video scripts and harmonious pictures that would attract the audience.
Samsung Bespoke Designers Video